Using Psychology of Color to Sell a Home

There are many factors that go into a person’s decision to buy a home. There are logical considerations such as the safety of the neighborhood, the potential value of the investment, and how much money will have to be spent on renovations. However, most people finally decide on the home they want, based on subconscious cues, and emotions, about how the house makes them feel. While you may not have a therapist’s couch upon which you can seat a client and dig into their deepest hidden thoughts, you can use some of the basic principles of psychology, to gain some control over how it will make clients feel. One simple method is to learn to understand the psychology of color, and how various tones affect people on a deep level.

Color is what surrounds us, it makes up our environment. Everywhere we look there is color, and this affects our minds. Certain colors have positive effects. Yellow is a happy color, while grey is considered dismal. These effects change as the shading changes, and of course other factors can alter them as well. Too much yellow is actually an eye irritant. Color and its effects have been studied by psychologists for many years and they have found many generalities that affect most Americans in a similar manner. However, it is important to note that these ideas are not universal, and individual taste is going to be very important in this process.

Before you begin you should try and have a plan. What do you want each particular room to evoke? Are you looking to make it a quiet peaceful room or a place for wild parties? Would you like the room to feel elated or are you looking for a place of serenity. Once you know what you want, you can simply paint by the numbers, being careful to always pick the shade that evokes the desired effect.

The most popular color in America is blue. This color produces a sense of calm, and is often associated with the ocean. The color blue can make a room look larger, and it stimulates elated emotional responses. Lighter blue is more popular and will make a room seem more open then darker navies.

The next most popular color in America is Green. This is the color of nature, and is almost always associated with growth. Using green is slightly more invigorating then blue, but still produces a sense of mental calm. Green is the easiest color on the eye, and is actually good for eyesight. Avoid sickly greens and use nature as your guide to mix and match colors into a green themed room.

Earth tones give a room a close grounded feeling, and can promote a sense of intimacy. They are rustic natural colors that seam simple and warm. Soft tans and browns are the colors of family, and will give a living room that feeling of home. Besides, they don’t show dirt. Greens can be matched in with browns, to create a feeling of nature and the outdoors in.

Red and yellow are very powerful colors, especially when trying to make a sale, as they stimulate metabolism and cause people to make quicker decisions. However they can also make a person feel angry and agitated. Therefore it is important to use these colors in small accents throughout a space.
It is almost impossible to get angry in a pink room. In light tones and small doses this color gentles people’s personalities. However if you paint the whole room a wild pink you may find people irritated by the brightness. Instead use pink in an understated manner. Throw in pink accessories, or a few pink decorations. If you want to theme a room pink, then choose a light color that will match earth tones. However you should be cautious; the more pink that gets used the more people tend to get lazy and unmotivated, which can hurt sales.

Make a decision about what kind of setting you want to invoke, and then decide on the colors that will help get you there. Make sure the colors you use will match one another. Always maintain balance between different extremes, and be open to rethinking color schemes that don’t seem to be working.